FOR SERVICE BUSINESSES READY FOR A MORE PREDICTABLE FLOW OF QUALIFIED ENQUIRIES

Build A Predictable Flow Of Qualified Enquiries.

Ads. Landing Pages. CRM. Follow-Up. One Team Responsible For The System.

We’ll review how you attract new customers, what happens after they click and how effectively each enquiry is followed up — then uncover the 3 biggest leaks costing you opportunities and give you a 30-day customer acquisition plan showing what we’d fix first. For suitable businesses, we’ll also include a personalised landing-page mockup showing how we’d improve the journey.

Get My Free 30-Day Acquisition Plan →

Takes around 60 seconds · No obligation

£10M+ Ad Spend Managed
£50M+ Revenue Across Accounts Worked On
100+ Businesses Helped
✓ Human reviewed ✓ No automated report ✓ No obligation
✓ 100% FREE
Takes about 60 seconds
FREE 30-DAY ACQUISITION PLAN

Find The 3 Biggest Leaks Costing You Enquiries.

Tell us about the business. We’ll show you what we’d fix first.

01 Business Review
→
02 3 Acquisition Leaks
→
03 30-Day Plan
1 Your Business
2 Your Opportunity
✓ Free ✓ Human reviewed ✓ No obligation

No generic checklist. We manually review every application.

REAL PERFORMANCE MARKETING EXPERIENCE

We’ve Spent A Decade Turning Demand Into Revenue.

Managing real advertising budgets, improving conversion journeys and helping businesses turn more attention into measurable commercial growth.

PAID ACQUISITION
£10M+

Ad Spend Managed

Hands-on performance marketing experience across substantial advertising budgets.

COMMERCIAL RESULTS
£50M+

Revenue Across Accounts Worked On

Revenue across businesses and accounts members of our team have worked on.

EXPERIENCE
100+

Businesses Helped

Across different industries, offers, markets and stages of business growth.

LONGEVITY
10+ Years

Performance Marketing Experience

More than a decade spent inside paid acquisition, conversion and digital growth.

REAL PAID ACQUISITION EXPERIENCE

Real Spend. Real Ad Accounts.

Anonymised paid-media snapshots from accounts our team has worked on. Different business models — the same discipline of measuring acquisition against commercial outcomes.

PAID ACQUISITION ACCOUNT

$178k+ In Managed Spend.

One anonymised account showing meaningful advertising spend, thousands of recorded conversions and performance managed against a clear commercial return.

AD SPEND $178,730
RECORDED CONVERSIONS 7,846
REPORTED ROAS 3.30x
FOR SERVICE BUSINESSES, THE SCORECARD CHANGES

The Goal Isn't More Clicks. It's More Customers.

For a service business, performance should be judged on qualified enquiries, cost per qualified lead, response and follow-up, booked appointments or quotes and — where possible — the customers and revenue those enquiries actually create.

THE PROBLEM WITH MOST LEAD GENERATION

Generating Enquiries. Then Letting Them Leak Away.

Ads are only the start. The ad, landing page, CRM, follow-up and measurement all have to work together if enquiries are going to turn into appointments, quotes and customers.

ONE CUSTOMER ACQUISITION JOURNEY. FOUR PLACES IT CAN BREAK.
AD AGENCY
Meta & Google Ads Attention
×
WEBSITE PROVIDER
Landing Page Conversion
×
YOUR TEAM / CRM
CRM & Follow-Up Response
×
CRM & FOLLOW-UPING / REPORTING
Measurement Customers & Revenue
WHO ENDS UP FIGURING OUT WHERE THE LEAK IS? You Do.

Comparing reports. Chasing suppliers. Wondering where leads are being lost.

THEN PERFORMANCE DROPS...

Everybody Has An Explanation.

AD AGENCY “The leads are coming in.”

The follow-up must be the problem.

WEBSITE PROVIDER “The page is working.”

The traffic quality must be the problem.

SALES / OFFICE “We couldn’t get hold of them.”

Marketing needs to send better leads.

?

They might all be partly right. But you’re still the person left figuring out why enough enquiries aren’t becoming real opportunities.

THE COMMERCIAL COST Every Leak Makes Customer Acquisition More Expensive.
Wasted Spend

Ad spend disappears into weak conversion journeys.

Lost Opportunities

Slow or inconsistent follow-up lets good enquiries go cold.

Blind Decisions

Poor tracking hides which campaigns create real customers.

THE REAL PROBLEM

You Don’t Need More Clicks.

You need one customer acquisition system responsible for the path from first click to booked appointment or quote — attracting the right prospects, converting them, following up and measuring what actually creates customers.

ADS → LANDING PAGE → CRM & FOLLOW-UP → APPOINTMENT OR QUOTE
THE FUNNEL LAB LEAD GENERATION MODEL

One Team. One Lead Generation System.

Paid search, landing pages, enquiry paths and tracking work better when they share the same information, priorities and commercial objective.

01 Capture Demand

Search Ads & Targeting

02 Convert

Landing Pages & CRO

03 Capture Leads

Calls, Forms & Enquiries

04 Measure

Tracking & Lead Quality

ONE SHARED OBJECTIVE Qualified Enquiries Not clicks for the sake of clicks.
WHY CONNECTED MATTERS

What We Learn From One Lead Improves The Next One.

Information doesn’t sit inside separate reports. What we learn from search behaviour, conversion rates and lead quality feeds back into the whole system.

SEARCH DATA → Better Traffic Quality
CONVERSION DATA → Better Landing Pages
LEAD QUALITY → Better Acquisition Decisions
WHAT THIS MEANS FOR YOU Stop Coordinating Separate Suppliers. Start Managing One Lead System.

One team sees the full journey, agrees where the biggest leak is and takes responsibility for improving it.

HOW WE DECIDE WHAT TO WORK ON

We Don’t Start By
Increasing Ad Spend. We Start With The Bottleneck.

We identify the part of your lead generation system restricting performance the most — then fix that before pouring more money into the same problem.

EXAMPLE LEAD GENERATION SYSTEM Find The Narrowest Point.

Not every part of the system needs fixing at the same time.

01 HEALTHY
Demand

Enough people are searching.

→
02 HEALTHY
Traffic

Clicks match the service.

→
03 BOTTLENECK
Conversion

Too few visitors enquire.

→
04 HEALTHY
Lead Capture

Calls and forms are working.

→
05 HEALTHY
Tracking

Leads are being measured.

Increasing the ad budget here would be the wrong move. Improving conversion first means more of the clicks you already pay for turn into enquiries.

THE FUNNEL LAB METHOD

Find It. Fix It. Measure It. Repeat.

The biggest constraint changes as the system improves. The operating principle doesn’t.

01
Find It

Identify where qualified leads are being lost.

→
02
Fix It

Fix the part of the system restricting results first.

→
03
Measure It

Did it improve lead volume, quality or acquisition cost?

→
04
Repeat

Find the next constraint and keep improving the system.

YOUR FREE LEAD GENERATION AUDIT

We Find The Leaks. Then Give You The 30-Day Plan.

We review your acquisition, landing pages, enquiry journey and measurement to identify the biggest opportunities we can see and prioritise what should happen first.

01 Diagnose Find the leaks
→
02 Prioritise Rank by impact
→
03 30-Day Plan Know what to fix next
FREE AUDIT The Audit Gives You The Plan.
→
IF WE WORK TOGETHER We Build, Manage And Improve The System.
ONCE WE KNOW WHERE LEADS ARE BEING LOST

We Put The Right Work On The Right Problem.

You’re not paying us to blindly manage an ad account. We work on the part of the lead generation system that is actually restricting qualified enquiries.

IF THE PROBLEM IS... WE DEPLOY... TO FIX...
DEMAND Not Enough Qualified Traffic

The right people aren’t finding you, search coverage is weak or too much budget is being spent on poor-intent clicks.

WE DEPLOY
Google Ads
Paid Search
TO FIX
  • Search campaigns
  • Keywords & negatives
  • Locations & targeting
  • Bids, budgets & intent
CONVERSION Clicks Aren’t Becoming Enquiries

People are reaching the website, but too many leave before calling, submitting a form or taking the next step.

WE DEPLOY
CRO & UX
Landing Pages
TO FIX
  • Landing page structure
  • Calls-to-action
  • Forms & mobile UX
  • Trust & conversion friction
LEAD QUALITY You’re Getting The Wrong Enquiries

Lead volume exists, but too many enquiries are irrelevant, low intent or poor commercial opportunities.

WE DEPLOY
Targeting
Qualification
TO FIX
  • Search intent
  • Ad messaging
  • Form qualification
  • Lead filtering
MEASUREMENT You Don’t Know What Creates Leads

Calls, forms or lead sources aren’t being measured properly, making it difficult to know what deserves more budget.

WE DEPLOY
Tracking
Analytics
TO FIX
  • Call tracking
  • Form conversions
  • Source attribution
  • Lead reporting
THE IMPORTANT PART

The Channels Are The Tools. Strategy Decides Where To Work.

The goal isn’t to keep every service busy every month. It’s to identify what is stopping qualified enquiries coming through and work on that first.

OUR STANDARD If It’s Costing You Qualified Leads, It Doesn’t Get Bounced Between Suppliers.

We take responsibility for getting the right work around the problem and moving the lead generation system forward.

FOUNDER-LED BY DESIGN

You Know Who Is Responsible For Making The Lead System Work.

You won’t be sold by senior people and then passed through layers of account management. The founders stay close to the strategy, the numbers and the work.

Conan, Co-Founder of The Funnel Lab
CO-FOUNDER Lead Acquisition & Paid Media
ACQUIRE

Conan

Conan leads acquisition strategy and paid media — from search demand and campaign structure through to budget deployment, cost per lead and acquisition economics.

THE SIMPLE VERSION Get more of the right prospects into the system at a cost that makes commercial sense.
Daryl, Co-Founder of The Funnel Lab
CO-FOUNDER Conversion & Lead Capture
CONVERT

Daryl

Daryl leads landing-page conversion, user experience and technical implementation — turning paid traffic into more calls, form submissions and qualified enquiries.

THE SIMPLE VERSION Turn more of the clicks you’re already paying for into calls, forms and sales opportunities.
FOUNDER-LED DOESN’T MEAN FOUNDER-ONLY

Specialists Join The Work. Responsibility Stays Clear.

When the lead-generation problem requires another discipline, the right specialist joins the work — without creating another supplier for you to coordinate.

Google Ads Landing Pages CRO Development Tracking Analytics
SMALL BY DESIGN

We Don’t Want Hundreds Of Clients.

Staying close to the campaigns, understanding lead quality and fixing the part of the system holding performance back requires genuine involvement.

✓ Founder Involvement
✓ Limited Client Roster
✓ Senior Strategic Ownership
We’d rather work closely with fewer businesses and build lead generation systems that perform than build an account-management machine.
THE DONE-FOR-YOU LEAD GENERATION SYSTEM

We Build The System. You Handle The Enquiries.

We build and manage the paid search, landing pages and tracking needed to turn existing demand into measurable enquiries — without you coordinating multiple suppliers.

WHAT WOULD YOU OTHERWISE NEED TO COORDINATE?

More Than Just A Google Ads Manager.

Paying for clicks only works when the campaign, landing page, enquiry path and measurement system work together.

Google Ads Keyword Strategy Landing Pages CRO & UX Call Tracking Form Tracking Analytics Optimisation
+
THE PART THAT ACTUALLY MATTERS Somebody responsible for understanding where leads are being lost and fixing it.
INSTEAD One Lead Generation System. One Team Responsible For It.
WHAT YOU GET

Everything Needed To Turn Search Demand Into Enquiries.

We take responsibility for the journey from somebody searching for your service through to a tracked call or form submission.

✓
Campaign Build & Strategy

Search structure, keywords, targeting, negatives, budgets and conversion-focused ad messaging.

✓
Conversion Landing Page

A focused journey built to turn relevant search traffic into calls and form submissions.

✓
Call & Form Tracking

Measure the enquiries your advertising actually produces rather than relying on click data.

✓
Ongoing Campaign Management

Search terms, bids, budgets and campaign performance are reviewed and improved continuously.

✓
Conversion Optimisation

We improve the landing experience when the data shows conversion is limiting lead volume.

✓
Lead Performance Reporting

Clear visibility into spend, enquiries, cost per lead and what we’re improving next.

THIS ISN’T JUST GOOGLE ADS MANAGEMENT The ad account gets people to the door. The system is responsible for turning them into leads.
WE CHECK THE COMMERCIALS FIRST Lead generation only makes sense if a new customer is worth enough to acquire profitably.

The free audit lets us look at your service, customer value, search demand and current setup before recommending that you spend anything with us.

WHAT HAPPENS IF WE WORK TOGETHER?

Clear First Steps. Low Commitment. Real Execution.

You should stay because the system is creating value — not because a long contract makes it difficult to leave.

✓
Month-To-Month No six or twelve-month agency lock-in.
◉
See Our Thinking First Your Lead Generation Audit comes before any paid engagement.
≠
No Unrealistic Guarantees No invented lead-volume, CPL or revenue promises.
✓
Clear Accountability You know what we’re working on and why.
YOUR FIRST 30 DAYS

From Understanding The Opportunity To Leads Coming Through.

The exact work depends on your starting point. The operating sequence stays disciplined.

01
DAYS 1–5

Validate

Connect the accounts, understand your services, target areas, customer value and establish what is already happening across the lead journey.

OUTPUT Lead Generation Baseline
→
02
DAYS 5–10

Build

Build or improve the campaigns, search targeting, conversion journey and tracking required to launch the system properly.

OUTPUT Launch-Ready System
→
03
DAYS 10–21

Launch

Put the system live, start capturing real search demand and collect the data needed to understand how prospects are responding.

OUTPUT Campaigns Live
→
04
DAYS 21–30

Optimise

Review search terms, conversion rate, cost per lead and lead quality — then use what we’ve learned to decide what gets improved next.

OUTPUT First Optimisation Cycle
SAME DISCIPLINE. DIFFERENT PRIORITIES. Your First Month Follows The Bottleneck.

A business with strong campaigns but broken tracking needs a different first month from one with no landing page and poorly structured search campaigns.

IS THIS THE RIGHT MODEL FOR YOU?

We Work Best With Businesses Ready For More Enquiries.

The strongest fit is a service business with real customer value, genuine market demand and the capacity to respond properly when new leads arrive.

✓
PROBABLY A STRONG FIT

This Works Well If...

✓

A new customer is commercially valuable. There is enough margin or lifetime value to acquire customers profitably.

✓

People already search for what you sell. There is genuine demand in the locations or markets you want to target.

✓

You can actually handle more leads. Calls and enquiries will be answered, followed up and treated as real sales opportunities.

×
PROBABLY NOT A FIT

This Probably Isn’t For You If...

×

You need somebody to guarantee a number. We won’t invent a guaranteed CPL, lead volume or revenue figure before the market gives us data.

×

Your team won’t respond properly to enquiries. Marketing cannot compensate for missed calls or leads that sit untouched for days.

×

The economics leave no room to acquire a customer. If a customer is worth too little relative to the cost of generating the opportunity, paid lead generation may not make commercial sense.

THE SIMPLEST WAY TO FIND OUT

Don’t Start By Hiring Us. Start By Letting Us Look.

Apply for your free Lead Generation Audit and we’ll identify the biggest opportunities and leaks we can see before you make any decision about working with us.

Get My Free Lead Generation Audit → Human reviewed · No obligation
START WITH THE DIAGNOSIS

Find The 3 Biggest Leaks Costing You Qualified Leads.

Get a human-led Lead Generation Audit and a prioritised 30-Day Plan showing where we believe leads are being lost and what should happen first.

✓ 3 biggest lead leaks ✓ Highest-impact opportunities ✓ 30-Day Plan ✓ Human reviewed ✓ No obligation
BEFORE YOU APPLY

A Few Final Questions We Get Asked A Lot.

The important things to understand before deciding whether it makes sense for us to look at your lead generation setup.

What does the £995 setup include?

Setup starts from £995 and covers the work needed to build a proper lead generation foundation — typically including campaign structure, search targeting, landing-page conversion work and call or form tracking. Final scope depends on what you already have in place.

What does the £495/month management include?

Ongoing management starts from £495 per month plus your advertising spend. We manage and improve the campaigns, review search terms and budgets, monitor conversion performance and use the data to decide what needs optimised next.

Do we need to already be running Google Ads?

No. We can improve an existing setup or build the system from the ground up. The audit helps us understand the demand for your service, your existing website and the economics before recommending where to start.

Do you guarantee a certain number of leads?

No. Search demand, competition, location, customer value and conversion performance all affect the outcome. We won’t invent a guaranteed CPL or lead number before the market gives us real data.

Are we tied into a long-term contract?

No. Ongoing management is month-to-month. We’d rather keep the relationship because the system is creating value than through a six or twelve-month lock-in.

What happens after I submit the free audit?

We manually review the information you provide, your website and the lead-generation setup we can see. We identify the biggest leaks and opportunities, prioritise them and use that diagnosis to shape your 30-Day Plan.

What if paid lead generation doesn’t make sense for us?

Then we’ll tell you. If customer value, market demand, geography or another part of the economics makes paid acquisition difficult to justify, we would rather say that than push you into the wrong engagement.

✓
You don’t need to decide whether to hire us yet.

The first decision is simply whether you want us to take a closer look at the system.

FREE LEAD GENERATION AUDIT
Takes around 60 seconds

Tell Us About Your Business.

Give us enough context to understand what you sell, where you want leads from and what currently feels stuck.

01 Diagnose
→
02 Prioritise
→
03 30-Day Plan
✓ Human reviewed ✓ No obligation ✓ No automated report

Start with the diagnosis. Then decide what deserves to happen next.