Terms of service

Terms of Service

Last updated: 30 May 2026

1. About Us

These Terms of Service apply to your use of thefunnellab.co.uk and to services purchased from or provided by The Funnel Lab.

The Funnel Lab is a trading name of:

Axiom Biolabs Ltd
Private limited company registered in Northern Ireland
Company number: NI737882
Registered office: 59 Shore Road, Killyleagh, Downpatrick, Northern Ireland, BT30 9UE
Email: support@thefunnellab.co.uk

In these terms, “The Funnel Lab”, “we”, “us” and “our” refer to Axiom Biolabs Ltd trading as The Funnel Lab. “You” and “your” refer to the person, business, organisation, agency or customer using our website or purchasing our services.

2. Acceptance Of These Terms

By using this website, submitting an enquiry, purchasing a service, paying a deposit, accepting a quotation or instructing us to begin work, you agree to these Terms of Service.

Where we provide a quotation, proposal, checkout page, invoice, service page, order confirmation or written scope containing specific project terms, those specific terms also form part of our agreement with you.

If there is any conflict between these general terms and a specific written agreement for your project, the specific written agreement will take priority for that project.

3. Who Our Services Are For

Our services are primarily intended for businesses, organisations, agencies, consultants and self-employed professionals purchasing services for business purposes.

Some services, including website packages purchased online, may also be purchased by individuals acting as consumers. Nothing in these terms affects any statutory rights available to consumer customers under applicable law.

4. Our Services

We may provide services including:

Website design and development.
Local business website packages.
Multi-page website builds.
Website redesigns.
Shopify, WordPress or other platform-related website work where agreed.
Landing page design and development.
Professional CRO Audits.
CRO implementation and conversion-focused improvements.
Funnel, form and customer journey improvements.
Google Ads and Meta Ads support.
Tracking, analytics or advertising-related implementation where agreed.
Agency partner and referral arrangements.
Domain, hosting or website setup support where expressly included in an agreed package or project.

The exact services included in any project will be stated on the relevant service page, quotation, proposal, checkout page, invoice, order confirmation or written agreement.

5. Enquiries And Project Discussions

Submitting an enquiry form does not create a contract and does not commit you to any payment.

After receiving an enquiry, we may:

Ask for additional information about your business or project.
Recommend a particular service or package.
Confirm whether you are suitable for a particular offer.
Provide a quotation or written project scope.
Decline a project where it is not suitable or where we do not have appropriate capacity.

Unless otherwise stated, quotations are valid for 14 days from the date issued.

A contract begins when one of the following occurs:

You purchase a defined service or deposit product through our website.
You accept a quotation, proposal or scope in writing.
You pay an agreed invoice or deposit.
You expressly instruct us to begin work following written confirmation of the scope and price.
We otherwise confirm in writing that your project has been accepted.

6. Prices And Payment

All prices are stated in pounds sterling unless otherwise confirmed in writing.

Where VAT or another applicable tax is chargeable, this will be shown before payment or on the relevant invoice.

The payment structure for each service will be stated on the relevant offer page, checkout page, quotation, invoice or written agreement. Depending on the service, this may include:

Payment in full before work begins.
A deposit followed by a balance payment.
A refundable deposit subject to stated guarantee terms.
Monthly or ongoing service fees.
Separate third-party charges for advertising spend, hosting, domain registration, apps, subscriptions, licences or external services.

You must pay all agreed fees by the due date shown on the relevant invoice, checkout page or written agreement.

Where payment is overdue, we may pause work, withhold delivery, prevent launch, suspend support or decline to transfer completed assets until payment is received.

7. The £295 Local Business Website Package

Where offered on our website, the £295 Local Business Website Package is designed for suitable local service businesses requiring a focused professional website.

Unless otherwise stated on the relevant offer page or order confirmation, the package includes:

A professional one-page business website.
Mobile-responsive design.
An enquiry or contact route.
Privacy Notice and Website Terms page setup.
One year of hosting.
One year of the website address/domain arranged for the approved project.
One agreed revision round following presentation of the initial completed version.

The package does not automatically include:

Ecommerce functionality.
Complex online booking systems.
Multiple service or location pages.
Large-scale copywriting.
Unlimited revisions.
Advanced software integrations.
Ongoing SEO services.
Ongoing advertising management.
Hosting or domain renewal after the first included year.
Premium third-party software, apps, plugins or external subscriptions.

We may review your business and requirements before accepting the project. Where a project requires additional pages, functionality, integrations or complexity, we may recommend a different service or provide a separate quotation.

8. £50 Deposit For The £295 Website Package

To apply for or secure a build slot under the £295 Local Business Website Package, you may be required to pay a £50 deposit through our website.

Unless otherwise agreed in writing:

The £50 deposit reserves your build slot and allows us to begin the agreed project process.
If you approve the completed website, the £50 deposit is credited towards the total £295 package price.
Once approved, the remaining balance due will be £245.
The website will not be transferred, launched for your use or treated as your completed asset until the agreed balance has been paid, unless we expressly agree otherwise.

The deposit is refundable in accordance with the Love It Or Pay Nothing Guarantee below and any statutory cancellation rights that apply to consumer customers.

9. Love It Or Pay Nothing Guarantee

Where the £295 Local Business Website Package is advertised with a Love It Or Pay Nothing Guarantee, the following terms apply.

How The Guarantee Works

We will create the agreed initial website based on the information, business details, content, branding and requirements supplied by you.

Once we present the first complete version of the agreed one-page website, you may review it.

If you genuinely do not wish to proceed, you may notify us in writing within 7 days of receiving the first complete version.

Provided the conditions below are met:

Your £50 deposit will be refunded.
You will not be required to pay the remaining £245 balance.
You will not receive ownership of, access to, or permission to use the rejected website, design, code, layout, copy or project materials.
We may retain, remove, adapt or reuse unpublished unpaid work, provided we do not use your confidential information, private data or protected branding without permission.

Conditions Of The Guarantee

The guarantee applies only where:

The guarantee is expressly shown on the relevant service page, checkout page or written project confirmation.
The requested website remains within the agreed package scope.
You provide the information, content, branding assets and access reasonably required to complete the website.
You provide feedback within a reasonable timeframe.
You have not approved, published, launched, transferred, copied or used the completed website or project materials.
You notify us in writing within 7 days of receiving the first complete version.

When The Guarantee Does Not Apply

The guarantee does not apply where:

You approve the website and later change your mind.
You publish, launch, copy, transfer, reproduce or use the website or any substantial part of it.
You request additional pages, functionality or changes outside the agreed package scope.
You fail to provide the information, content, access or approvals required to complete the project.
The concern relates to factors outside the agreed website deliverable, such as advertising performance, search rankings, market demand, your sales process, third-party platform issues or customer behaviour.
You cancel after work has started for reasons unrelated to the completed first version, except where statutory consumer cancellation rights apply.

Any separately approved third-party costs purchased specifically for your project, including premium domains, paid software, external services, premium themes, apps or other non-refundable costs, are excluded from the guarantee unless we agree otherwise in writing.

10. Cancellation Before The First Completed Website Is Presented

If you are purchasing for business purposes and cancel the £295 website project after work has started but before the first complete website version is presented, the £50 deposit will normally be retained as a contribution towards work already undertaken and reserved project time.

This does not affect any statutory cancellation rights that apply if you are purchasing as a consumer.

If we cancel the project before delivering the first complete website version for reasons unrelated to your conduct, failure to provide required information or breach of these terms, we will refund any deposit paid for the undelivered service.

11. Scope Of Work And Additional Requests

The agreed scope of your project will be set out in the relevant service description, checkout page, quotation, proposal, invoice or written confirmation.

Unless otherwise stated:

Only the pages, features, services and revisions listed in the agreed scope are included.
Revisions must relate to finalising the agreed design and content direction.
New pages, major layout changes, additional functionality, new integrations, significant new copy requirements or changes to the original brief may be treated as additional work.
Additional work may require a separate quotation or additional charges.

We will tell you before completing additional chargeable work outside the agreed scope.

12. Client Responsibilities

To allow us to deliver your project, you agree to provide, where reasonably required:

Accurate business information.
Branding, logos, images, service information, product details and copy.
Timely feedback and approvals.
Access to websites, domains, hosting accounts, Shopify, WordPress, analytics, advertising accounts or other platforms where needed.
Any legal, regulatory or industry-specific content required for your business.
Confirmation that you have the right to use any material supplied to us.

You remain responsible for:

The accuracy and legality of claims made about your business, products or services.
The legality of any offers, promotions, reviews, testimonials or advertising claims you ask us to display.
Any professional, regulatory, industry-specific or licensing obligations affecting your business.
Reviewing and approving final copy, pages, adverts, tracking arrangements and website content before launch.
Your own privacy, cookie, data protection and legal compliance requirements.

We are not responsible for delays caused by missing information, delayed feedback, unavailable access or changes requested after work has begun.

13. Timelines And Delivery

Any estimated delivery or completion date is an estimate unless expressly confirmed as a fixed deadline in writing.

Timelines may depend on:

The agreed project scope.
Your provision of required information and assets.
Feedback and approval times.
Access to websites, domains or third-party platforms.
Requested revisions or scope changes.
Third-party platform availability.

We will take reasonable steps to deliver work within the estimated timeframe, but we are not responsible for delays caused by circumstances outside our reasonable control.

14. Domains, Hosting And Third-Party Platforms

Where one year of hosting and one year of a website address/domain are included in an agreed website package:

The included period will normally run for 12 months from registration, setup or launch, as appropriate.
Renewal fees after the first included year are not included unless expressly agreed in writing.
We may contact you before the renewal date to discuss continued hosting or domain renewal.
If you do not wish to renew through us, reasonable transfer arrangements may be discussed, subject to payment of all outstanding project fees and any applicable third-party requirements.

Once the website has been approved and all agreed fees have been paid, a domain registered specifically for your business as part of the project may be transferred to you or maintained for your benefit, subject to the relevant domain provider’s requirements.

Where your project uses Shopify, WordPress, hosting providers, apps, plugins, email providers, domain registrars, analytics tools or other third-party services:

You may be responsible for ongoing platform fees, subscription costs, app fees, plugin fees, renewal charges or third-party charges unless expressly stated otherwise.
Third-party providers may change their pricing, availability, functionality, policies or terms independently of us.
We are not responsible for third-party outages, platform changes, external restrictions or charges imposed directly by those providers.

15. Legal Pages And Compliance Content

Where included in a website package or agreed project scope, we may assist with setting up standard pages such as a privacy notice, terms page or cookie policy page.

Unless expressly agreed otherwise in writing:

We are not acting as your solicitor or legal adviser.
Draft legal wording supplied by us is provided as a practical starting point only.
You remain responsible for reviewing and approving any legal pages used on your website.
You should obtain independent legal advice where appropriate for your business, industry or regulatory position.
You remain responsible for ensuring your website, tracking, advertising and customer processes comply with applicable legal requirements.

16. Intellectual Property And Ownership

You retain ownership of materials you provide to us, including existing branding, logos, copy, images, trademarks and business information.

You confirm that you have the right to provide and use those materials for your project.

Unless otherwise agreed in writing, once all agreed project fees have been paid in full:

You may use the final approved website, landing page, design or other deliverables created specifically for your project for your business purposes.
Rights in final custom deliverables will pass to you to the extent required for normal operation and use of the completed project.
We retain ownership of our underlying methods, reusable systems, frameworks, general code structures, processes, know-how, non-client-specific templates and materials not created exclusively for your project.
Third-party themes, software, plugins, apps, fonts, images, licences or platform components remain subject to their own licence terms.

Where work is produced under a refundable deposit or Love It Or Pay Nothing Guarantee and you decide not to proceed or do not pay the required balance:

You do not receive ownership of the unpaid work.
You must not copy, publish, reproduce, launch, transfer or use the unpaid work or any substantial part of it.

17. Portfolio And Promotional Use

We will not publish fabricated results or present confidential client data as public proof.

We may ask for your permission to display completed public-facing work, approved screenshots, testimonial feedback or verified project results in our portfolio, website, proposals, case studies or promotional materials.

We will not publish private analytics, confidential business information or identifiable performance results without your approval.

18. Landing Pages, CRO And Website Performance

Professional CRO Audits, landing page recommendations and website conversion improvements are intended to identify opportunities to improve clarity, usability, trust and conversion journeys.

We do not guarantee that any audit, recommendation, design change, page build or website implementation will generate a particular increase in:

Conversion rate.
Enquiries.
Sales.
Revenue.
Search rankings.
Return on advertising spend.
Advertising performance.

Results may be affected by factors outside our control, including your offer, pricing, market conditions, competition, traffic quality, sales follow-up, fulfilment, tracking accuracy, advertising budgets and customer behaviour.

19. Paid Advertising Services

Where we provide Google Ads, Meta Ads or other paid advertising support, the exact service scope, management arrangement and fees will be agreed separately.

Unless otherwise agreed in writing:

Advertising spend is paid separately by you directly to the relevant advertising platform.
Our service fees do not include advertising spend.
You remain responsible for approving offers, claims, creative assets, budgets and destination pages.
We may recommend improvements to your website, landing page, offer or tracking before advertising begins or before spend is increased.
We do not guarantee a specific volume of leads, sales, revenue, cost per acquisition or return on advertising spend.
Advertising platforms may reject adverts, restrict accounts, alter delivery or change their policies independently of us.

20. Agency Partners And Referral Commission

Where an agency, consultant or referral partner introduces a client or project to us, entitlement to referral commission applies only where expressly agreed.

Unless otherwise confirmed in writing, referral commission:

Is calculated at 20% of eligible project service fees successfully paid to The Funnel Lab for referred work.
Does not apply to advertising spend, VAT, software fees, hosting fees, domain fees, app charges, third-party costs, refunded amounts or unpaid invoices.
Becomes payable only after the relevant client payment has cleared and any applicable refund, cancellation or guarantee period has passed.
Applies only to referrals properly introduced and recorded before the referred project is agreed.

Submitting an agency partnership enquiry does not, by itself, create a referral commission agreement.

21. Cancellation By Business Customers

If you purchase our services wholly or mainly for business purposes, any cancellation rights will be governed by the relevant service page, agreed quotation, project scope, invoice, order confirmation and these Terms of Service.

Unless the Love It Or Pay Nothing Guarantee or another written cancellation term applies:

You may request that we stop work at any time.
You remain responsible for charges relating to work already completed, reserved project time, authorised third-party costs and non-cancellable expenses incurred before cancellation.
Where a fixed-price project has materially progressed, we may charge a reasonable proportion of the agreed price reflecting the work carried out.
We will not charge for work not undertaken or costs not incurred.

The specific refund treatment for the £50 deposit on the £295 Local Business Website Package is set out in sections 8 to 10 above.

22. Cancellation Rights For Consumer Customers

This section applies only where you purchase services from us as an individual consumer, rather than wholly or mainly for business purposes.

Where you enter into a qualifying contract for services online or at a distance, you may have the right to cancel the contract within 14 days after the day the contract is entered into, without giving a reason.

To cancel, you must clearly tell us that you wish to cancel by contacting:

Email: support@thefunnellab.co.uk

You may use the model cancellation form at the end of these terms, but you do not have to.

Starting Work During The 14-Day Cancellation Period

If you ask us to begin providing services before the 14-day cancellation period has ended, you expressly request early performance of the service.

If you then exercise a valid cancellation right during the cancellation period, you may be required to pay an amount proportionate to the work supplied before you notified us of cancellation, where permitted by law.

If the service has been fully performed within the cancellation period following your express request to begin work and your acknowledgement that your cancellation right would be lost once the service is fully performed, your right to cancel may end once the service has been completed.

For the £295 Local Business Website Package, where consumer cancellation rights apply, those statutory rights take priority over any deposit or guarantee wording in these terms.

Nothing in these terms affects your statutory rights where services are not supplied with reasonable care and skill or otherwise fail to meet legal requirements.

23. Refunds

Refunds will be handled in accordance with:

These Terms of Service.
Any guarantee expressly shown on the relevant offer page or checkout page.
The agreed quotation, invoice or project confirmation.
Our Refund and Cancellation Policy, where published.
Any statutory rights available to consumer customers.

For the £295 Local Business Website Package:

The £50 deposit is refundable where you validly reject the first complete website version under the Love It Or Pay Nothing Guarantee.
The £50 deposit is credited towards the total £295 price where you approve the website.
The remaining £245 is payable following approval and before final transfer or launch for your use, unless otherwise agreed.
If you cancel after work begins but before presentation of the first complete version for reasons unrelated to the delivered website, the deposit will normally be retained for business customers, subject always to any statutory consumer rights.

Refunds will not normally be provided simply because you change your mind after approving, using, publishing or launching completed work, except where required by law or expressly covered by an agreed written guarantee.

24. Confidentiality

During a project, either party may receive confidential business information from the other.

We will take reasonable steps not to disclose confidential information you provide to us except where:

It is reasonably necessary to deliver the agreed service.
You have authorised the disclosure.
The information is already public other than through our breach.
Disclosure is required by law, a regulator or a court.
Disclosure is made to professional advisers or service providers who reasonably need the information for the relevant purpose.

You agree not to disclose confidential commercial information supplied by us, including unpublished work, proposals, pricing, internal methods or unpaid deliverables, except where reasonably required for your professional advisers or authorised business decision-makers.

25. Data Protection And Privacy

We handle personal information in accordance with our Privacy Policy.

Our Privacy Policy explains what information we collect, how we use it, who we may share it with and your data protection rights.

Where a project requires us to process personal information on your behalf beyond normal customer communications, additional data protection terms may be required.

26. Third-Party Services And Links

Our website and services may involve or link to third-party providers, platforms, apps, plugins, themes, software, payment processors, domain registrars, hosting providers, advertising platforms or analytics tools.

We are not responsible for:

A third party’s terms, policies or pricing.
Third-party outages or failures.
Changes made by third-party platforms.
Advertising account suspensions or restrictions imposed by third parties.
Additional costs charged by third parties unless we expressly agree to cover them.

You should review and comply with the terms of any third-party platform used as part of your project.

27. Limitation Of Liability

Nothing in these terms limits or excludes liability where it would be unlawful to do so, including liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any consumer rights that cannot legally be excluded.

If you are a business customer, to the fullest extent permitted by law:

We are not liable for indirect, consequential or special losses.
We are not liable for loss of profit, revenue, anticipated savings, business, contracts, goodwill, advertising performance, platform access or business opportunity arising from the services.
Our total liability relating to a project or service will not exceed the total service fees paid by you to us for the relevant project or service giving rise to the claim.

If you are a consumer customer, nothing in this section affects your statutory rights or limits liability in a way that is not permitted by law.

28. Events Outside Our Control

We are not responsible for delays or failures caused by events outside our reasonable control, including:

Shopify, WordPress, hosting or domain provider outages.
Internet or technology failures.
Advertising platform restrictions or downtime.
Changes to third-party services.
Cyber incidents not caused by our failure to take reasonable care.
Illness, emergency, severe weather, natural disaster, industrial action or other circumstances beyond our reasonable control.

Where such an event affects delivery, we will take reasonable steps to communicate with you and resume work where reasonably possible.

29. Suspension Or Termination By Us

We may refuse, suspend or terminate a project or service where:

You fail to pay agreed fees.
You fail to provide required information, approvals or access.
You request unlawful, misleading, infringing or inappropriate work.
You behave abusively or unreasonably towards us or anyone supporting delivery.
Continuing the project would breach a legal, regulatory, platform or professional requirement.
We reasonably believe we cannot deliver the service appropriately.

Where termination occurs, you remain responsible for fees and authorised costs incurred up to the date of termination, subject to any applicable statutory rights or agreed guarantee.

30. Complaints

If you are unhappy with a service, please contact us promptly so we have a fair opportunity to understand and address the issue.

Email: support@thefunnellab.co.uk

Please include:

Your name.
The relevant project or order details.
A description of your concern.
The outcome you are seeking.

We will aim to respond within a reasonable timeframe.

31. Changes To These Terms

We may update these Terms of Service from time to time to reflect changes in our services, business structure, website, technology providers or legal requirements.

The terms that apply to a confirmed project will normally be those in force when the project was agreed, unless changes are required by law or separately agreed with you in writing.

The latest version will be published on our website with the updated date shown at the top.

32. Governing Law And Jurisdiction

If you are a business customer, these terms and any dispute arising from them are governed by the laws of Northern Ireland, and the courts of Northern Ireland will have exclusive jurisdiction, unless otherwise agreed in writing.

If you are a consumer customer, you may have the right to bring proceedings in the courts of the part of the United Kingdom in which you live. Nothing in these terms removes any mandatory legal rights available to you.

33. Contact Details

For questions about these terms, a project, a cancellation request or a complaint, contact:

The Funnel Lab
A trading name of Axiom Biolabs Ltd
Private limited company registered in Northern Ireland
Company number: NI737882
Registered office: 59 Shore Road, Killyleagh, Downpatrick, Northern Ireland, BT30 9UE
Email: support@thefunnellab.co.uk

Model Cancellation Form For Consumer Customers

Complete and return this form only if you are purchasing as a consumer and wish to cancel a qualifying service contract within the applicable cancellation period.

To:
The Funnel Lab
A trading name of Axiom Biolabs Ltd
59 Shore Road
Killyleagh
Downpatrick
Northern Ireland
BT30 9UE
Email: support@thefunnellab.co.uk

I hereby give notice that I cancel my contract for the supply of the following service:

Service ordered:
[Insert service]

Ordered on:
[Insert date]

Customer name:
[Insert name]

Customer address:
[Insert address]

Customer signature:
[Only required if this form is submitted on paper]

Date:
[Insert date]