Haircare ecommerce · USD
01
$675K+
Client revenue during engagement
January–October 2025, including multiple $100K+ revenue months.
Currently accepting a small number of new clients
Turn Your Marketing Into Profitable Growth.
We identify and fix the bottlenecks across paid ads, creative, landing pages and tracking so you can acquire more customers without wasting budget.
Free and no obligation
Reviewed before the call
Direct senior input
One growth partner across your entire funnel
Paid Ads
Creative
Landing Pages
Tracking
Selected client outcomes
Real campaigns. Real commercial results.
A snapshot of measurable outcomes delivered for ecommerce brands across paid acquisition, creative and conversion.
Fashion ecommerce · GBP
02
225%
Revenue growth during engagement
Recorded for a pyjama brand that generated more than £222K in revenue.
Supplements ecommerce · USD
03
$134K+
Revenue in July 2025
1,602 customer orders generated in a single month.
Figures reflect individual client account performance during the periods shown and do not guarantee future results.
Featured case studies
The work behind the numbers.
Three examples of how paid acquisition, creative testing and conversion improvements translated into measurable ecommerce growth.
Haircare ecommerce · USD
Client revenue
Jan–Oct 2025
$675,685.91
Revenue recorded during the engagementMultiple $100K+ revenue months for a hair serum brand.
From January to October 2025, paid media optimisation, creative iteration and conversion improvements supported $675,685.91 in client revenue across the engagement.
- Paid media
- Creative
- CRO
$675K+
Client revenue · Jan–Oct 2025
Monthly revenue
£30K+
Monthly revenue scaled from £5K–£8K to more than £30K.
The brand recorded £104,928.03 in revenue from June 2024 to January 2025.
Revenue growth
225%
£222,461.18 in sales
225% revenue growth for a pyjama ecommerce brand.
The brand recorded £222,461.18 in revenue, with monthly revenue exceeding £30K.
One connected growth system
Four disciplines. One commercial goal.
We work across the entire customer journey, fixing the constraint that is holding back profitable growth rather than optimising each channel in isolation.
01
Paid Acquisition
Meta and Google campaigns planned, managed and scaled around your commercial targets and unit economics.
- Campaign strategy and management
- Budget, bidding and account optimisation
- Scaling based on commercial targets
Primary focus
Customer acquisition
02
Creative That Converts
Performance creative built around new hooks, angles and stronger reasons for customers to act.
- Hooks, angles and ad concepts
- Creative briefs and production
- Iteration informed by campaign data
Primary focus
Attention and demand
03
Landing Pages & CRO
Clearer, more persuasive conversion journeys that align the ad, offer and page around one decisive next step.
- Landing page strategy and builds
- Offer and message hierarchy
- Mobile conversion optimisation
Primary focus
Conversion rate
04
Tracking & Lifecycle
Reliable measurement and lifecycle systems that show what is working and increase the value of each acquired customer.
- Pixel, CAPI and analytics setup
- Attribution and reporting
- Email automation and retention
Primary focus
Measurement and LTV
Not four separate suppliers. One senior-led growth team prioritising the biggest commercial constraint first.
Why The Funnel Lab
Growth problems rarely live in just one channel.
More traffic will not fix weak creative, a confusing landing page or unreliable tracking. We look across the entire funnel, identify the real constraint and prioritise the work most likely to move the commercial result.
Commercial priorities first
Direct senior involvement
One joined-up growth plan
How it works
From bottleneck to action in three clear steps.
-
01
Share the context
Complete a short application covering your offer, numbers and current challenges so we can prepare before speaking.
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02
Get your Growth Audit
We review the funnel, identify the biggest constraint and map the highest-priority opportunities in the right order.
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03
Implement and improve
If there is a fit, we execute the plan across acquisition, creative, conversion and measurement, then optimise from data.
Start My Free Growth Audit
Free, no obligation and reviewed before the call
CM
Founder-led
The Funnel Lab
Ecommerce operator
Conan Mulraine
Founder & Ecommerce Operator
Personally involved
Built from both sides of the table
Your marketing should work for the business, not just the dashboard.
I’m Conan, founder of The Funnel Lab. I work directly across paid acquisition, creative, landing pages, conversion optimisation, tracking and retention for ecommerce brands.
I also co-own and operate an ecommerce brand. That means our recommendations are judged against contribution margin, cash flow, inventory, fulfilment and customer value—not isolated metrics inside an advertising account.
“The goal is not more marketing activity. It is more profitable, sustainable growth.”
Commercially grounded
Decisions judged against revenue, margin and cash flow.
Direct senior involvement
I remain involved in strategy and the decisions that matter.
Frequently Asked Questions
Questions before you apply.
A few straightforward answers about who we work with, what the audit covers and how an engagement works.
Apply for a Free Growth AuditEvery application is reviewed before we arrange a call.
How much ad spend should i be spending to apply?
Around £3,000 in monthly advertising spend is preferred because it normally provides enough data and commercial scope for meaningful optimisation. It is not a fixed minimum. We review every business individually before deciding whether we can genuinely help.
Do you work with new or pre-revenue ecommerce brands?
Sometimes. Pre-revenue brands are considered on a case-by-case basis, depending on the product, offer, launch plan and available resources. Apply with as much context as possible and we will tell you honestly whether we believe it is the right time to work together.
What is included in the free Growth Audit?
We review your website and wider funnel, assess the conversion journey and examine your advertising account where relevant. We then identify the biggest commercial constraints and outline a prioritised roadmap showing what should be addressed first.
Can you work alongside our internal team?
Yes. We can work closely with your internal marketing, creative or ecommerce team. The scope is shaped around the capabilities you already have, the gaps that need filled and the commercial priorities most likely to unlock growth.
Will we be tied into a long-term contract?
No. Our engagements operate on a month-to-month basis, so you are not locked into a long-term contract. The relationship continues for as long as there is a strong fit and meaningful work for us to do together.
Do you work with ecommerce brands internationally?
Yes. The Funnel Lab works remotely with ecommerce brands internationally. Strategy, communication, reporting and delivery can all be managed effectively regardless of where your business or internal team is based.
Free Growth Audit
Find the constraint holding back your growth.
Tell us a little about the business and your current marketing. We’ll review the information before speaking, then focus the conversation on the opportunities most likely to make a commercial difference.
Prepared before the call
We review your offer, funnel and current position in advance.
Clear priorities
Leave knowing what should be fixed first and why it matters.
Honest fit assessment
If we are not the right partner, we’ll tell you directly.
Free and no obligation. Your details are only used to respond to this enquiry.