Full Stack Funnel Mechanics
📘 Full Stack Funnel Mechanics
How to Turn Clicks Into Sales with Scary Consistency
Description:
Full Stack Funnel Mechanics is the definitive guide for business owners, marketers, and agencies who want to engineer scalable, high-performing funnels — not just “pretty pages.”
Built on The Funnel Lab’s proven Revenue Engineering Protocol, this book reveals the complete framework behind building, optimizing, and scaling conversion systems that transform cold traffic into loyal customers.
You’ll learn how to architect every step of the customer journey with precision — from offer creation and ad strategy to landing page psychology, A/B testing, and retention funnels. Whether you’re managing £500 or £500,000 in ad spend, these are the mechanics the pros use to win.
What You’ll Learn
- Craft high-converting offers that magnetically attract your ideal audience
- Engineer funnels that convert across Meta, Google, and beyond
- Decode the psychology behind why people click and buy
- Master creative testing and data-driven scaling
- Build bulletproof lifecycle automation that compounds your revenue
📖 Chapter Breakdown
1. The Foundation of Revenue Engineering
→ Understand the core principles of funnels, value equations, and scalable growth.
2. Offer Architecture & Value Design
→ Build irresistible offers using the psychology of value stacking and contrast bias.
3. Funnel Psychology & Conversion Flow
→ Learn how to design customer journeys that turn curiosity into conversions.
4. The Traffic Equation
→ The science of acquisition — from Meta Ads to Google to omnichannel frameworks.
5. Landing Page Mechanics
→ The anatomy of a high-converting page, from hooks to CTAs, with layout blueprints.
6. Creative Strategy & Testing Engine
→ Build ad creatives that don’t burn out, and implement systematic A/B testing.
7. Tracking, Data, & Attribution Clarity
→ Set up data infrastructure that gives you real conversion insight (not guesswork).
8. Scaling Protocols
→ Learn the Meta and Google Scaling Systems used by top performance agencies.
9. Conversion Rate Optimization Deep Dive
→ Run experiments, optimize UX, and extract maximum ROI from existing traffic.
10. Lifecycle Marketing & Retention Automation
→ Turn one-time buyers into repeat customers through email, SMS, and nurture flows.
11. Full Stack Funnel Blueprint
→ Assemble all components into a repeatable, scalable full-stack growth engine.
Included Resources
- Offer & Avatar Worksheet
- Funnel Mapping Template
- Testing & Tracking Dashboard
- Scaling Decision Matrix
- Automation Flow Blueprint
💡 Ideal For:
- Agencies wanting to increase client retention
- E-commerce and service businesses scaling paid traffic
- Founders tired of funnels that “look good but don’t convert”